Be the Wolf Of Escape Games

Let us show you those factors that can help you to create, or grow your escape business! In this article, we would like to share some advice that helps you stay alive in the world of escape game business.

The present of the escape business

However, escape games are still popular, but in the last few years, the segment started to stagnate instead of growing. Those who want to stay alive on the escape market have to come up with something new, they need to reinvent and refresh the genre, but it’s easier to talk about it than make it real.

What has been changed?

2011-2013 was the golden age of the escape games in Europe. Since then, many game scenes opened in the biggest European cities, but the community of players stopped growing in the last years. At the beginning, people thought escape game business is easy money because they can earn fortunes without investing a lot.

Old school is elegant

These owners bought old school stuff and trash, then put them together in an old building or basement without any concept. Obviously, this is nothing but the misunderstanding of the game. Maybe that was enough at the beginning because the players could gain the flow experience in any kind of gaming environment, but after a time players realized that being old school and authentic (what is definitely good) doesn’t mean to be frugal.

How to survive in escape business?

Obviously, something must have been changed in the genre if the owners want to keep on being successful in the escape business. In small towns, they don’t even have the chance to stay alive, but the big cities have more games they need. The only direction to move is improving the quality of the escape rooms and the puzzles. You can’t keep the thrill with the same riddles over years and years, you need to be creative to keep the challenge fresh.

Authentic and beautiful

Another important ingredient is the material quality and concept. If you don’t have at least 10 000 euros to invest in an escape game, don’t even try it. Old school will always remain fashionable and attractive but don’t mix it up with cheapness. You must have an authentic but fresh image at the same time

On the other hand, technological evolution might give amazing options to escape room owners. Virtual reality rooms are becoming more and more popular every day, this technology hides endless possibilities, players can step into a world without limits. Virtual reality is not the future anymore..it’s the present of entertaining business!

How to create your escape game startup?

At the end of the day, it doesn’t matter which path you choose to follow: the modern way or the old school, the only important factors are quality and concept behind the adventures. And there is one more thing that you have to keep in mind: If you are not fully dedicated to escape games, you won’t be able to compete with the others. Without passion, nothing works the way it should.