Gamification in Corporate Training

Going back just a few years, the idea of corporate training struck dread into the hearts of those poor souls forced to go along. Thankfully we now live in more progressive times. With employers looking to retain valuable staff and employees wanting more, the employee vs employer rules of engagement have changed considerably. Thankfully, new perspectives are being introduced. And one of those is gamification.

So What Is Gamification?

At its most basic, gamification is adding game-like elements to things that probably would not be considered as games. In terms of using gamification for corporate training, then we can add points, badges and other gaming features that can encourage employees to learn new methods and techniques, which in the long run will be beneficial to the business as a whole. In truth, some form of gamification has been involved in the employment situation for many years. But it's only now that it's popularity has risen to such an extent that you'll find its use is becoming almost commonplace.

Should You Use Gamification in Corporate Training?

When it comes to training within a corporate environment, then gamification has a number of important uses and implications.

Incentivize and Accelerate Learning

It's just common sense and something every parent and dog owner knows. That when people feel rewarded for their efforts, then they are more likely to learn quickly and be more eager to do so. If you want people to learn faster and retain that information, then you'll find gamification is your go-to method and easily trump's the traditional seminar or training class.  As a bonus, research has shown that “heavy learners” are more successful and happy at work. So use gamification to encourage learning.  

Motivate Action in the Workplace

The beginning of an 8-hour day in the office can seem a daunting prospect. As a result, many employees tend to drag their heels, and the work day not only begins late, but decisions that need making time to put on the back burner. Gamification can act as a motivating factor and encourage everyone to take a more active role in both their training and in their career.

Encourage Social Connections

In the office environment, there can be those who view others as a form of competition. To some degree this is a healthy viewpoint, but for businesses to really thrive, then it's better that people work together as opposed to compete with each other. Gamification is, by nature, a great method that can help teams bond as they discover different aspects about each other and their jobs. Functioning teams are able to achieve so much more than individuals who are striving for attention.

Connect to Company Culture

It's important that all employees feel as though they belong. If the company is seen as more caring and a safe haven from the hostile world, then everyone will feel more connected to the company culture as well as each other. This can only serve to promote both development and growth. For the individual and the company. So if a company is able to offer an engaging and more enjoyable experience, then you can be sure there is an aspect of gamification involved somewhere.

Example Areas of Gamification in Corporate Training

In reality, you could gamify just about anything or any situation. So when it comes to the corporate world, there are any number of instances where gamification can play an important role. Keep in mind that this is for the benefits of employees, as it's their performance and results that matter. Let's have a look at some of the occasions when gamification will prove itself well worth the effort.

Help With Onboarding

Someone who's newly hired will need to learn the ropes as quickly as possible. At the same time, they will need encouragement that they have made the right decision and that this company is going to be a great place for them to spend their working day. So how can  gamification help in this process? We suggest that you introduce a points system with training quizzes. And have people play games as opposed to just taking tests. Remember that half the struggle is to show that the work environment is going to be a fun and happy one. After all, no one wants to spend 8 hours a day in a miserable environment.

Employee Engagement

Back in the day, there was a rigid mode of thinking by employers. Essentially it was that employees should simply be grateful for the opportunity to work for them, and should just shut up and get on with their tasks. Today things have changed considerably. Any employer who fails to keep their employees engaged will simply lose them. After a while they will resign and move to a more sympathetic business. So it's super important that employees feel as though that part of the whole company structure. This acts as a motivator for everyone. A great way of engaging with people is simply through some fun and games. One method is to introduce a team building day which will contain games such as escape rooms or scavenger hunts. 

Raise Sales 

A company without sales is no company at all. But maybe it's time to reconsider the old methods of sales training. Especially as their effectiveness is always questionable.  Gamification allows employees to really dig down into the nitty-gritty of sales training. We can be rewarded or pitted against each other in sales contests. Or receive various giveaways for renewed business orders. Maybe encouraging their sales teams to improve their skills are also on the cards. Whatever it takes, you'll find that gamification can introduce all sorts of  aspects into the sales process that can only help generate more profits at the end of the day.

Study Compliance

Without a doubt, compliance training is one of the most difficult, and certainly one of the most taxing training modules for every business. The problem is there is no fun in training people with guidelines, laws, regulations, and other compliance necessities. Nevertheless, we still believe that you can create safety games, and also have competitions for who knows the laws which appertain to your industry the best. You just need to find the function within gamification so as to lighten up the exercise.

Ingrain Leadership

Gamification can help considerably with leadership training, as it's really all about creative engagement. When you think about it, you’re teaching by example. By this we mean to say that if you have leaders who are fun, and know how to expand their skills and improve your abilities through gamification, then others will naturally follow. The general consensus is that people like feeling they are “leveling up” and not necessarily just moving forward in their careers. To this end, when you gamify both practice and training, then you're giving them exactly what they want. We are very strong believers that gamification can really benefit all teams.

Gamification Benefits in Corporate Training

So if you choose to adopt gamification techniques within your organisation, then you should know that they come with a bucket load of positive benefits. It's a given that games will help with learning retention. They also inspire a healthy competition between your teams. More than that, they are a great method by which teams can feel connected. With more and more people working from the home office,  gamification can help keep everyone engaged. We've put together a list of the benefits that gamification can bring to the work situation.

An Increase In Retention

Because by nature, gamification involves interactive and often fun activities, then it’s going to create a great environment in which people can learn. To be frank, you only have to look at the school situation and see how children learn and retain information with the use of interactive games. As a given, we should always look for the maximum amount of fun we can generate from any situation.

Improved Engagement

If you look over at the glazed eyes of those taking part in a training class, it's difficult to know who is actually paying attention and who has tuned out. This is where gamification comes into play. It will allow everyone to become engaged, whilst at the same time enjoying themselves. There's much more to learning than simply taking some boxes to prove you showed up to a class.

For Real-World Application

We all know that any type of training can be mind-boggling and oh-so boring. By adding some elements of gamification into any form of corporate training, then you may be able to illustrate real-world applications with practical skills.  And all in a fun and immersive manner. For many people, having to learn the theory of things is going to be much harder than learning the practical aspects. Even though the results are going to be exactly the same. In this context, gamification can help people remember things and as a result will help them to perform much better as well.

Improving The Office Image and Culture

It's common sense to see that anyone whose feelings are noticed and included as part of the cultural context within the workplace, will feel much better about themselves. In some ways it means that the company is not simply employing them. But offering a certain level of care and response to their well-being. From an outside perspective, this is going to boost the company's image and also foster a positive culture. You'll find that a higher level of employee will gravitate towards a company which offers more than just a pay packet at the end of the month.

Instant And Honest Feedback

All feedback is important in all aspects of the corporate world. Unfortunately, because many are climbing the corporate ladder upwards, they fail to give honest feedback which may benefit others. This is the nature of having a competitive environment within the workplace.  It's not necessarily a positive. We believe that through gamification you will be able to see what is functioning and what isn't. This will allow you to develop ways of improving things. By introducing an element of gamification into how colleagues deal with each other, you’re creating a feedback loop that functions for the benefit of everyone, without any negatives.

Gamification: The Bottom Line

You may be surprised as to how many businesses fear change. When customers start to go  elsewhere and profits begin to fall, then many in management simply try and push harder with their existing methods. So, to take on board a concept like gamification, can be very intimidating, especially for those who find change difficult. But here's the thing... what you're really doing is making the traditional workspace a place where new ideas can flourish without being held back by the usual political constraints or stuck-in-the-mud ways of thinking. And you may be surprised how these changes can turbo- charge your business to the next level.